Sean â€œDiddyâ€ Combs announced that he has officially inked a major distribution deal with Time Warner Cable for his new music channel, Revolt TV.
Revolt will be the â€œfirst channel of the social media age,â€ according to the Bad Boy CEO. Already garnering a buzz on Twitter, Instagram and Tumblr, the new outlet, already boasting original music programming, live content and a unique social media presence, will mark one of the biggest launches in cable TV history.
â€œThis is a landmark distribution deal that demonstrates Time Warner Cableâ€™s commitment to bringing a platform for music artists and fans to their subscribers,â€ Combs says in a statement. â€œIt positions Revolt to come out of the gate strong, and we look forward to igniting the passion of initial audiences across the U.S.â€