Obama to sign order increasing minimum wage for new federal contracts to $10.10 an hour. http://www.startribune.com/politics/national/242364841.html
Making the Economic Case for More Than the Minimum Wage
By Peter Coy February 13, 2014
In his January 2014 State of the Union address, President Obama called for a new federal minimum wage of $10.10 an hour. The year before, in the same speech, he proposed a $9 minimum wage. Obama didnâ€™t provide an economic rationale for the increase so much as a marketing one, ad-libbing: â€œItâ€™s easy to remember: 10-10!â€ If instant recall is the primary goal, why not $10.04, in a salute to Smokey and the Bandit? Or $10.66, the year of the Norman conquest of England? Or better still, $10.99 after the IRS form?
Source (Read More): http://www.businessweek.com/articles/2014-02-13/making-the-economic-case-for-more-than-the-minimum-wage
Air King Rolex.
Why Are Watch Hands Always Placed at 10:10 in Watch Advertisements?
Posted on March 20, 2013 in Rolex
Watch enthusiasts are extremely passionate about watches and notice and scrutinize every little aspect of a luxury watch. One thing that a true watch enthusiast picks up on is how the hands of a watch are always set to 10:10 in an advertisement. There are many rumors as to why watch brands do this, some make more sense than others.
One rumor that has circulated has been that the watch hands are placed at 10:10 because that was the time Abraham Lincoln died. However, Lincoln was actually shot at 10:15 pm and died the next morning at 7:00 am.
Another story states that the hands read 10:10 in honor of victims of the atomic bomb that was dropped in Japan. However, neither of the atomic bombs were dropped at 10:10, which disputes this theory.
However, the most realistic and practical reason as to why the hands are placed at 10:10 is for aesthetic purposes. When the hands read 10:10, the hands to do not overlap and can be viewed in their entirety. Also, if a watch has a date or any subdials, they are most likely located at 3, 6, or 9. If the hands read 10:10, then they will not cover up any of these complications. The hands at 10:10 also frame the brand name that is most likely stamped beneath 12 oâ€™clock. It also provides more symmetry, which many people find to be more aesthetically pleasing in an advertisement. Plus, many people feel that it gives the illusion of a smiling face. Who doesnâ€™t love a smile? So, although this reason is not nearly as exciting as the other rumors, this seems to be the most logical.
Source (Read More): http://www.crownandcaliber.com/blog/why-are-watch-hands-always-placed-at-1010
A time conscious perspective to consider.