After stepping down from his post as president of Island Def Jam Recordings,
S. Carter now finds himself in the Co-Chairman Position of Translation Advertising Company.
Contrary to reports, the company was already in existance as Translation Marketing and Branding, and headed by its founder Steve Stoute.
The company is set up to assist in bridging gaps between Hip Hop and Corporate Cultures, to assist companies in the use of the branding power of Hip Hop as a whole.Many of the popular Hip Hop/ Corporate culture mashups were initiated by this company including The Jay Z Blue GMC deal, and the popular HP Computer Commercials and many other popular marketing initiatives.
Sounds like an excellent idea.
Imagine if they also had the power to take the products to the streets as well as instantaneous , on demand global reach.
Just Thinking Out Loud.
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