1.position in life as determined by wealth: to make one’s fortune.
2.wealth or riches: to lose a small fortune in bad investments.
3.great wealth; ample stock of money, property, and the like: to be worth a fortune.
4.chance; luck: They each had the bad fortune to marry the wrong person.
5.fortunes. things that happen or are to happen to a person in his or her life.
6.fate; lot; destiny: whatever my fortune may be.
7.( initial capital letter
) chance personified, commonly regarded as a mythical being distributing arbitrarily or capriciously the lots of life: Perhaps Fortune will smile on our venture.
8.good luck; success; prosperity: a family blessed by fortune.
9.Archaic . a wealthy woman; an heiress.
I guess we could give away plenty of details as to the reasons why we use this approach, yet since the fortunate ones recognize the astronomical value of time, we will keep it simple and chalk it up as a different and unique approach and act as fortune tellers/sellers similar to a household name publication with the name itself as its title.
My personal stance is simply following orders from up top, as back in 2008 when Barack Obama was able to attain such astonishing campaign results on a CBS news show, he too kept it simple and stated the following.
“Well, you just have to align yourself with a cause that is greater than just yourself.”
Good, now on with the show.
A different perspective to consider.