I want you to rock the boat
Rock the boat
Rock the boat, rock the boat
Work the middle, work the middle
Work the middle
Change positions, new positions
New positions, new positions
Stroke on me, stroke it on me
Stroke it on me, stroke it on me
Rock The Boat Lyrics
How you differentiate your product or service from that of your competitors and then determine which market niche to fill.
Source (Read More): http://www.entrepreneur.com/encyclopedia/positioning
A “Life = Women + Money” perspective to consider.