Katie Price-JordanÂ & Security Pimpin' @ The Beverly Center
Just in time for a late summer, the grand incredible Fashion’s Night Out will be touching down in Los Angeles on September 10, 2010, with it’s official city hub and headquarters at the Beverly Center.
This event is an effort to help reinvigorate the Los Angeles economy in one of the most effective ways imaginable, which is through encouraging one of the city’s most relevant pastimes, known asÂ shopping.
The mall at the corner of Beverly and La Cienega boulevards will host a runway show in its Center Court, with celebrity guests in attendance and trolleys at the wait to transport shoppers to other destinations in the city, Vance said.
The two major local hubs for last year’s inaugural Fashion’s Night Out event were the Fred Segal Center on Melrose Avenue and Neiman Marcus in Beverly Hills, and with Beverly Hill’s ramping up its own efforts this time around (plans include putting a Ferris wheel in the middle of Rodeo Drive), the Beverly Center seems a more accessible Los Angeles option for a couple of reasons.
First, it’s within easy trolley distance of the Robertson Boulevard, Melrose Avenue and West Third Street shopping districts. Second, while the mall is home to many luxury brands — including Burberry, Gucci (soon to be joined by Fendi and Prada), it also boasts outposts of True Religion, Ed Hardy, Forever 21 and H&M.
In fact, Beverly Center’s unique mix of retail reflects the trend of high-low dressing, mixing luxury handbags with fast fashion apparel means the mall is likely to draw a more diverse crowd to the event, and Vance notes that the shopping center tends to attract a younger customer — those in the coveted age 18-to-35 demographic.
Founded in 2009 by Vogue magazine and the Council of Fashion Designers of America as a global celebration of fashion and to help jump-start spending during the economic downturn, Fashion’s Night Out celebrations are planned for Sept. 10 in dozens of cities in the U.S. and abroad.
L.A. Times Article Link
For more information regarding this event, simply click this link to be taken to The Beverly Center website.