Is Your Style Too “JUMBACO”? – Brand Integrity vs. Profitability
February 1, 2012 | Markets | No Comments|
This is more of a Southern California insider story yet all can stand to benefit from this post in pursuit of their personal and or business objectives.
This commercial actually tells an interesting story as all of the Jack In The Box commercials do, and this one in particular shows that while Jack as CEO of the company is tempted to do what is necessary to ensure profits, he is also wise enough to surround himself with wise individuals who know when to draw the line when it comes to the balance between personal and company profitability and the maintenance of the integrity of theÂ organizations brand and image.
An accurate perspective to consider.