Now…. Who EXACTLY Are We Trying To Impress?

im·press

verb
1. to affect deeply or strongly in mind or feelings; influence in opinion: He impressed us as a sincere young man.

2. to fix deeply or firmly on the mind or memory, as ideas or facts: to impress the importance of honesty on a child.

3. to urge, as something to be remembered or done: She impressed the need for action on them.

4. to press (a thing) into or on something.

5. to impose a particular characteristic or quality upon (something): The painter impressed his love of garish colors upon the landscape.

A different perspective to consider.