LESS IS MORE – Ferrari Cuts Production Down To 7,000 Cars Per Year

Reggie Bush’s F430 Ferrari with “Whats Her Face?” behind the wheel.

News reports have recently surfaced indicating that the luxury Italian sportscar maker Ferrari has decided to limit vehicle production and sales to 7,000 for 2013.

“The decision we have made to sell fewer cars this year despite stronger sales is due to protect brand’s exclusivity,” Ferrari chairman Luca Cordero Montezemolo told reporters.

Ferrari will make only 7,000 cars this year, compared to 7,318 last year, he said.

Source: http://www.cnbc.com/id/100720177