au·then·tic

[aw-then-tik]
adjective
1. not false or copied; genuine; real: an authentic antique.
2. having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master.
3. entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic report on poverty in Africa.
4. Law. executed with all due formalities: an authentic deed.

Be Authentic on Social Media

BY Marc Ecko

Source: http://www.inc.com/marc-ecko/marc-ecko-authentic-branding.html

Don’t just follow the social media crowd. Be honest and stay true to your core values to represent your real brand.

A successful entrepreneur’s perspective to consider.