noun plural noun: standards
1. a level of quality or attainment. “their restaurant offers a high standard of service” synonyms: quality, level, grade, caliber, merit, excellence “the standard of her work”
2. an idea or thing used as a measure, norm, or model in comparative evaluations. “the wages are low by today’s standards”
Moral Of The Story (And This Is Extremely Important Because?)
A “sincere about change for the better” perspective to consider.