AUDIENCE APPRECIATION – It’s Why The Shade Room Is Taking Over The Online News Media Game #BlackLivesMatter

shade room



1. the recognition and enjoyment of the good qualities of someone or something.
“I smiled in appreciation”
synonyms: valuing, treasuring, admiration, respect, regard, esteem, high opinion
“her appreciation of literature”

2. a full understanding of a situation.
“they have an appreciation of the needs of users”
synonyms: acknowledgment, recognition, realization, knowledge, awareness, consciousness, understanding, comprehension
“an appreciation of the difficulties involved”


An Interview with our Founder, Angie:


What is the Purpose of The Shade Room?

At first, the purpose was purely entertainment. I came up with the name ‘The Shade Room’ because I wanted to share my honest opinion on Celebrity news. All too often, when people share their brutally honest opinions, it can be misconstrued as ‘shade’. As a result, I wanted to embrace the word and redefine it. The Shade Room is really the “truth” room where myself and the readers can express our honest opinions on certain topics. However, after we became more and more popular, the readers that we affectionately labeled ‘roommates’, demanded more than just gossip. They wanted a little bit of community news, trending news, etc. They wanted more positivity and substance as well, and we found that it was important to provide more than just gossip, even though that is our primary focus!

Why are the readers called the “Roommates?”

We call them that because they “live” in The Shade Room, many of them visit our website/pages every day! Also, our style of delivering the story is similar to the way a friend or roommate would deliver the story to you. We don’t use proper grammar all of the time and we have fun with our writing. People want their news delivered in a short and simple way. They want to laugh when they get the news too! We make them laugh!

Moral Of The Story (Why It’s Important To Let Her Speak For Herself)



We agree with Bill Gates, along with this new update agreement with Oprah Winfrey, and then this brand new fresh out the frying pan follow up that is the ultimate score settler as provided by Beyoncé

It is best to just let her speak for herself, and provide the solid support that helps to get her point across.

A “Richest People In The World” perspective to consider.

And for today’s addition to this ongoing story.

“If we want a healthier, more productive world, then unleashing the power of women and girls is one of the smartest and most obvious ways to realize it.”

-Jacqueline Howard
Point 1:02 mark of the above video clip endorsed by Bill Gates.

The key word in #BlackLivesMatter is “Matter” because it is exactly what people want to feel about themselves and will lead to a reward for those organizations who understand and adhere to this basic fact of life, and penalize those who do not, so with that said…

Picture The Shade Room reporting Live from the 2018 Oscars, Grammys, and all other relevant award shows of their choosing because Mighty Mighty says so…



It is written, and so it is.