To STAND OUT Or To FIT IN – Which Need Is Served With An iPhone 5 Purchase?



1. prominent; conspicuous; striking: an outstanding example of courage.

2. marked by superiority or distinction; excellent; distinguished: an outstanding student.

3. continuing in existence; remaining unsettled, unpaid, etc.: outstanding debts.

4. (of securities and the like) publicly issued and sold or in circulation.

5. standing out; projecting: a stiff, outstanding fabric.

NYC Apple Store - Consumers Seeking To STAND OUT Or To FIT IN?



1. of no special quality or interest; commonplace; unexceptional: One novel is brilliant, the other is decidedly ordinary; an ordinary person.

2. plain or undistinguished: ordinary clothes.

3. somewhat inferior or below average; mediocre.

4. customary; usual; normal: We plan to do the ordinary things this weekend.

5. Chiefly South Midland and Southern U.S. common, vulgar, or disreputable.

Two questions.

Is there anything really different with this new iPhone 5 release?
Is offering something different really the goal, or is it to fit in and remain close to the familiar?

A different perspective to consider.